Registered Designs are a vital part of intellectual property law. They protect the visual appearance of your ideas.

What is a registered design?

A registered design protects appearance, in particular the shape, configuration, pattern or ornament applied to an article by any industrial process or means.  For example, a registered design can be applied to a new design of a table, bottle, wallpaper or textile pattern.  The design cannot be purely functional.

There must be no public disclosure of the design before the application for a registered design has been lodged. This is important, because one of the key criterion for successfully registering a design is that it must be novel.

Alan has the depth of knowledge and breadth of experience required in delivering good quality IP to Infinity's clients. And just as importantly, he has the ability to clearly articulate each step of the process inspiring confidence in his clients that they are taking the best steps possible to enhance the value of their business.

Cynthia J. Baker | CEO | LifBak Ltd

Why obtain a registered design?

A registered design has some similarities to copyright. However, the key difference is a registered design can be infringed even if the alleged infringer came up with the design independently.  To infringe copyright, copying, or at least a causal connection, must be proven.

A design registration lasts for 15 years, but needs to be renewed on the 5th and 10th anniversary of the registration date.

If protection for the design is required overseas, overseas applications must be lodged within six months of the New Zealand filing date.

You’re in safe hands
– Infinity IP owner Angela Searle is included in the

World Trade Mark Review’s
Top 1000 Attorneys Internationally.

Work with us

“The single largest source of intangible value in company is its Intellectual Property.” – Angela Searle

Working across New Zealand and Australia, we help you understand the value of your intellectual property and protect it so your ideas can shine and your business can thrive.

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At the heart of the practice are Angela Searle and Alan Chadwick.